Monday, January 10, 2011
Trying Something New, mixed feelings about Advertising in an Art Gallery
Was lead to a new Ad Campaign for KitKat by a Design Firm out of Amsterdam (UbachsWisbrun / JWT, Amsterdam, The Netherlands) that left me with mixed feelings. Although quite fresh as far as attempting to do something new with the marketing of Kit Kat, I thought it was a bit much to bring commerical advertising into a gallery space like that. With all the controversy that has been going lately with prominent galleries (LA MOCA Street Art situation , and The Smithsonian in DC having issues with a Potrait Exhibition) being scared to push art that is controversial, this seems to just scream capitalism at its worse. I may be wrong, you can form your own opinion....